RM-SYSTÉM»Události»Erste Group to tender creative and media accounts for Austria and CEE
Erste Group to tender creative and media accounts for Austria and CEE
![](gfx/clanky_obrazky/emitenti_old/erste2.png)
Erste Group Bank AG will tender its creative and media accounts again. The last tender for the advertising account was held in 2001.
"We want to bring our advertising image and also our media strategy into line with current developments and exploit synergies in those countries in which we are active in retail banking," said Philip List, Head of Group Marketing of Erste Group. "Furthermore, we hope to new creative ideas a chance by holding the tender and aim to redefine the orientation of our public image and our media strategy."
In a first step, Erste Group will contact potential agencies and invite these to take part in the tender. The account incumbents - Young&Rubicam for the creative account and Mediaedge:cia for the media account - will take part in the tender.
The short list will be selected after a general agency screening by a 12-person jury. As consultant for the support of the entire process, we have won Ernst Scholdan. Members of the jury are the marketing experts of Erste Group, representatives of the Austrian savings banks and several CEOs of CEE subsidiaries. The selection of the agency to be awarded the bid will be reached based on the presentations of the advertising strategies and creative concepts as well as on the proposed media strategies and the derived preliminary media plans.
RM-SYSTÉM, česká burza cenných papírů a.s.
Další zprávy
- Erste Group announces Management Board changes in advance of CEO handover (15.05.2024 07:54)
- Erste Group: Preliminary results 2023 (29.02.2024 15:55)
- Erste Group - Q3 2023 results (31.10.2023 16:19)
- Erste Group - H1 2023 results (01.08.2023 13:27)
- Erste Group - 30th Annual General Meeting (16.05.2023 15:45)