RM-SYSTÉM»Události»Telekom is once again the most valuable German brand
Telekom is once again the most valuable German brand
Deutsche Telekom maintains its top position and is once again the most valuable German brand. This is confirmed by the BrandZ study "Top50 Most Valuable German Brands" published today by Kantar. According to the study, the current brand value amounts to 73.5 billion US dollars, the highest in company's history. This means that Telekom accounts for a considerable 18% of the total value of the ranking. It ranks well ahead of SAP (51.5 billion US dollars), Siemens (28.2), Mercedes-Benz (23.6) and BMW (23.3). Compared to 2023 (67.2), the Group's brand value has grown by 9%. Since 2020 (44.9), the brand value has increased by 64% according to this study.
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